The Importance of Hotels and Accommodation in Promoting Tourism

In the modern times, the way people spend their vacations has undergone a great change. People like to spend good times with family and friend while at the same time exploring various tourist places across the globe. As a result the tourism industry across the globe has seen an unprecedented growth which in turn has also resulted in tremendous growth in the hotel and accommodation facilities.

Comfortable hotels and accommodation facilities play a very important role in popularizing any tourist destination. If a person, who is quite far away from home, gets to enjoy the same facilities and comforts as he enjoys at his home, then he is bound to become attached to the place. On the other hand if the tourist ends up at a place where the hotels and accommodation facilities are not satisfactory, it is quite likely that he might never return to that place.

Perhaps that is why, hotels and accommodation facilities being made available at different tourists spots, have shifted focus on providing maximum comfort to tourists at reasonable rates. It is also vital to provide comfortable accommodation to people from diverse economical backgrounds. While five star hotels can cater to the needs of affluent visitors, small and medium range hotels and lodging houses are available for use by a middle class traveler.

Blog reviews are also vital that information about all the hotels and accommodation facilities available in a particular tourism spot is available to people quite easily. For this there can be no better option than internet, as most tourist gain information about the hotels and accommodation facilities through this medium only. The other ways are by making booklets containing information about the hotels and accommodation facilities available at train and bus stations.

The information provided to the tourists should be detailed and correct. It should contain the information related to room rentals, types of rooms, catering services, check out times, pick and drop facilities etc. Additional information about the significant tourist spots in the area can also be provided both on the net as well as the booklets, to promote not only the hotel but the tourist spot as well.

Using Digital Printing to Promote Your Business

Promoting your business may not be as hard as you first think. If well thought out, the daily running of your business can have a major impact on your marketing. Business people travel around on a day to day basis doing business. Customers also travel around and will take note of a well positioned advert, maybe on your building, on an employee, on a vehicle or by a local attraction.

There is a recession going on. Businesses can not afford to stop promoting themselves. Astute businesses will be looking for ways to market themselves at lower cost. One very effective technique is to create an offer, discount or enhanced service to promote your business to new customers and promote this using mobile advertising. Clever advertising has a call to action, for example a website or telephone number.

Digital printing is a very broad term, which covers a variety of products. The main point for business owners to bear in mind is that digital printing generally means that marketing activities can be undertaken in much smaller campaigns and at lower cost than at any other time in the past.

Magnetic Signs
Magnetic signs come in all shapes and sizes. Magnetic signs are very versatile; You can have several graphics and messages to enable you to choose different messages for different jobs.

Foamex Printing
A foamex display is like mobile exhibition stand that can be put up at any opportunity to promote your business in a useful context. This need not be restricted to work related opportunities, why not have a really eye catching board made up for your car window so that your car can promote your business while you are doing your shopping? This will not appeal to everyone but there are certain products and services for which it may be an excellent strategy.

Window Manifestation
Having an eye catching window graphic is a technique often overlooked by business owners. This is particularly the case if your business is positioned in a busy thoroughfare or junction. Window displays work in the same way that television adverts do and people who regularly pass will start to register the message given by your window manifestation in a subliminal way. This is very powerful.

The initial outlay to have a window professionally covered is not as expensive as you may think and considered over the many years that it will serve your business it can only be a great investment.

Exhibition Graphics
You may be surprised to see exhibition graphics included in a list of low cost ways to promote your business. Large exhibitions may well be an excellent forum for promoting a business but we all know that they are not a small financial commitment.

A business can create a small portable exhibition stand which can be taken to locations such as leisure centers, hotel receptions and golf clubs to create a smaller exhibition scenario at a fraction of the cost.

Everyday will give the determined business owner an opportunity to promote his business at relatively low cost utilizing fundamental day to day things that would need to be paid for anyway. Maximize your impact, utilize your assets, let your business do some marketing for you.

Bassett Furniture and Shopping

Bassett furniture store is the preferred furniture showroom by people of the United States. They manufacture furniture in a stylish and attractive manner. The store offers high quality furniture with creative decoration designs. This is the major reason behind success of the company over 100 years. The experts that work for this company have good knowledge about the furniture designs and manufacturing processes.

Bassett Shopping:

Shopping in Bassett is much interesting. The artwork provided in Bassett furniture makes a person feel that he should buy all the furniture to give his home a complete pleasant look. The other accessories like rugs, lamps and mirrors are offered at affordable rates. The furniture that is needed for a kitchen, hall or bedroom is available as packages.

For E.g. If you plan to get the bed room furniture package, you will be provided with beds, night stands, dressing tables, mattresses etc.

Bassett Service:

High Quality and immediate service responses are provided by the employees of Bassett. Quicker delivery procedures are followed when furniture is ordered. Since the company has got professional design consultants with good experiences, they suggest many unique and new designs that makes your home look modern and stylish.

The main objective of Bassett furniture is to make the customer feel satisfied with the furniture quality as well as the furniture price. It is not an easy job for a company to succeed in the furniture business for 100 years, if quality services were not offered. The company has been expanded with 130 branches in Unites States. Bassett has proved to be one among the best stores that offers excellent furnishings at affordable prices.

Successful Investing – Helping Investors Avoid Common Investment Mistakes

The Top Mistakes made by Investors

In my dozen plus years of advising individuals and businesses I have found a number of common mistakes that have derailed even the best laid financial plans. I thought by sharing them I might be able to help others sidestep the pitfalls and the negative impact they can have on your portfolio and long-term financial plans.

1. Failing to establish a time horizon and investing accordingly -

If you have expenses that need to be funded in 3 years or less, you should not be investing the cash for them in the stock market or other risky investments. These monies should be carved out of your investment portfolio (the money earmarked for long-term investing) and invested appropriately in liquid assets such as money market funds or term-certain fixed income offerings. If the money is not going to be needed for 3 years or more, an investment plan should be established based upon specific a time horizon and risk tolerance for these funds.

2. Failing to thoroughly diversify your portfolio -

Many investors know about the concept of diversification and think that by owning different investments, they are diversified. Diversification of an investment portfolio makes good sense on an intuitive level. However, it wasn’t until Harry Markowitz published his model of portfolio selection that this concept became a formalized part of sound investment practice and formed the basis of today’s Modern Portfolio Theory. Beyond this basic concept of diversification, the key to Markowitz’s premise is the revelation that the risk of any investment can be reduced and/or performance increased by forming a portfolio of diverse and non-correlated assets. That is, it is important not just to seek a diversity of asset types, but also to seek assets that have low or near-zero correlations to one another. It’s not about owning different investments; it’s about owning different, non-correlated investments.

3. Letting potential tax implications rule your investment decisions –

Many investors delay selling an investment that has done well regardless of how good or bad the future looks for the holding. Their response is, “I will have to pay taxes if I sell.” By not selling, they set themselves up for not having to pay taxes at all – usually because the investment starts on a decline and their concern switches from “having to pay taxes” to one of “hoping for a turnaround.” Don’t be afraid to take some profits off the table. While taxes are an unpleasant result of investing, I prefer to look at them as a positive sign as it indicates you are making money and your investment plan is working.

4. Buying a stock based upon a “hot tip” -

Too many investors listen to a friend’s advice because he or she always seems to have the next “great” money making idea. They don’t take the time to assess the idea personally and jump in because it’s only a few thousand dollars they are investing. Unfortunately this is not investing – it’s gambling. If you want to gamble, go to Vegas and at least get free drinks, dinner, a show and a room for the risks you are taking. Any investment that is being considered for your portfolio should be thoroughly researched and have passed a comprehensive financial screening scrutiny.

5. Attempting to time the market -

Waiting an extra day, week, or month to try and buy in at the “right price” just doesn’t work. No one can predict the future. If they could they most likely wouldn’t be sharing this knowledge with you for free. Successful investors use time, patience and a disciplined approach to increase the likelihood of maximizing their investment returns – not trying to time the market. If you have done the research and the investment is sound and meets your criteria then buy it, regardless of timing.

6. Failing to regularly reevaluate your investments -

Over time all investment styles, strategies and types fall out of favor. So, like timing the market, it becomes virtually impossible to know what is going to be “hot” in the next bull market and what isn’t. For this reason it is always prudent to stay up-to-date on your investments to insure they are still the same investment that you originally purchased (segment drift and manager changes can be one reason they may have changed). If your investments consist solely of mutual funds then an annual review is a good place to start.

7. Basing investment decisions on emotion -

Maybe the stock market is going through a bad time because of a short-term geo-political or economic event. Stay calm and make an educated, well thought out decisions about what, if anything, to do. Assess whether the event will affect the economy long-term or if it’s just a short-term blip. The best move is often no move at all. If it is a short term incident, many times the smart, prudent investor will make additional investments because the current decline provides them with an excellent buying opportunity. The key to successful investing is to have a disciplined strategy and to stick with it.

8. Cashing out gains and dividends rather than reinvesting -

Once you’ve realized gains or had distributions and dividends paid out, insure they are reinvested back into your portfolio. If you pull out your capital gains, dividends and interest, your money won’t compound as quickly, thereby leaving you with a smaller chunk of change down the line. Letting your investments compound is one of the major tenets of successful investing.

9. Owning too much employer stock -

Many people get over-weighted in employer stock because of options and stock purchase plans made available in today’s competitive compensation packages. While these are great supplements to their annual salary they can put an employee in a position of having too much money invested in their employer’s stock. Additionally, it is quite common for people to invest in “what they know” and what do you know better than the company you work for? To compound the problem many people will add more employer stock to their 401k holdings and individual brokerage accounts. Not only does this create a diversification problem in their portfolio but it also subjects them to excessive single stock risk. A good rule of thumb to follow is to insure that no more than 5-10% of your entire investment portfolio is in any one single stock. If you find yourself in this situation the importance of creating a well thought out reduction strategy cannot be overstated.

10. Following the herd -

The most successful of all investors are moving in the opposite direction of what everyone else is doing. They buy when most are selling and sell when everyone else is buying. By following this simple plan you can preserve your capital and potentially sidestep the next bubble (can anyone remember real estate, internet stocks, and technology growth funds?).

11. Not investing at all –

Somehow in today’s society that Mocha Cappuccino Latte seems to take precedence over saving for the long-term. We are a society who wishes to satisfy the “here and now” rather than the securing our future. The important fact here is that those two are not mutually exclusive. In fact, BALANCE is the key in any long-term endeavor, but by always keeping an eye on the end goal you can make sure it is not out of mind while satiating the here and now.

12. Investing without a plan -

Investing without a plan and lacking the discipline to follow it is a sure way to lower your chances of success. The chances of obtaining any long term goal can be greatly enhanced by creating a strategy, following it and regularly reviewing it frequently enough so it reflects any changes that have taken place since implementation. Many investors start off with a small amount of money and start putting it to work without a plan. As time progresses they find they have a mish-mash of investments in their portfolio with no clear strategy or direction. It’s never too early to invest but it’s even better to invest early with a plan.

13. Taking too little risk -

Some people don’t want to take any risk and cannot stand the volatility involved with risky investments. While it may seem like you are keeping your money safe and secure by not taking risk, it is more than likely you are not because of inflation. If your time horizon is greater than 5 years it is recommended that you have no less than 25-30% in growth investments (i.e. stocks) in your portfolio to ward off the effects of inflation. The actual percentage to own is dependent upon many factors including but not limited to age, time horizon before money is needed, current financial situation, etc. A good general rule of thumb to use as a starting point for the percentage of equity you may include in your portfolio is “120 – your age.”